The Never-fading spirit of Champion——An interview with Matsuhashi, General Manager of Zhongshan Taixing Paper Bag Products Co., Ltd.

★Do you know? ★Today, in Tokyo Ginza, more than 40% of the paper bags are produced by Taixing Paper Bags! !

Matsuhashi Tokiya (Chinese name Li Peng) has many eye-catching labels on his body——

The young national table tennis player who grews up under the Red flag, the Champion of the first National Table Tennis Championships after the Cultural Revolution, the witness of New China's "Ping Pong Diplomacy", and one of the men's team champions of the 33rd World Table Tennis Championships.

Today, he is the General Manager of Zhongshan Taixing Paper Bag Products Co., Ltd. (hereinafter referred to as "Taixing Paper Bag").

Those old memories, those real and vivid old days hidden behind the labels, are still vivid to the Matsuhashi. Listening to the story, we seem to have seen the road to the birth of a Champion. After walking off the podium, he chose to leave the sports world, bid farewell to the past glory, and set foot on a new arena. And the spirit of Champion that he has always guarded in his heart, after years, in his hard work journey, continues to shine.

Strong self-reliance depends on strength and power

Started playing table tennis at the age of 9, won the provincial youth Championship at the age of 14, and then won the National youth Championship. He has solid and excellent skills. "As athletes, what we all think about is practicing and practicing more. At that time, Premier Zhou Enlai taught us to win glory for the collectivity and the motherland; Chairman Mao Zedong proposed the strategy of 'turn the earth with a small ball'. I became a "table tennis player" and the witness and practitioner of diplomacy.

The accumulation of hard power is the top priority no matter when, where, and whoever is concerned. After more than 30 years, Matsuhashi, the General Manager of the manufacturing industry, who has devoted himself to paper bags and gift boxes, still feels the same.

The goal of Taixing is very clear, which is to provide customers with the high-end paper bags and gift boxes they need. Matsuhashi believes that only by being professional can you become an expert; only by being an expert can you be a winner. Companies must have professional positioning, just like athletes have their own expertise and skills, in order to master the initiative in the competition with their opponents. "Our employees know everything about the design, materials, craftsmanship, production and processing of paper bags and gift boxes. Because of this, Taixing Paper Bag can treat customers with integrity, live up to their trust and fulfill their promises."

What guarantees stable production? "First, rely on employees." In Taixing Paper Bag, there are more than 100 employees with more than 15 years of service experience.Through unremitting efforts, the team of Zhongshan Taixing has grown from dozens of people 20 years ago to a camp of one thousand people today, which is gratifying to the General Manager.

The team of Taixing Paper Bag working together

After careful consideration, the General Manager Matsuhashi, who has entered the age of Sixtieth year, established the company's comparative advantage for Taixing Paper Bag-a modern factory of 40,000 square meters, a united and hard-working team, and world-class equipment , Let Taixing Paper Bag even more powerful.

Win in stability, rely on perseverance

Taixing Paper Bag is a Japanese-funded enterprise that has served the Japanese market from the first day of production. The orders sent by the head office are mostly having high quality requirements and short delivery time. Even so, Taixing Paper Bag still maintaisn a proud record-today, in Tokyo Ginza shopping street, more than 40% of the paper bags are produced by Taixing Paper Bag.

In 2008, when the global financial crisis broke out, the market began to be turbulent and adjusted. For Taixing Paper Bag, this is a test and also an opportunity. Taixing Paper Bag must strive for a bigger "cake". In order to build a comprehensive quality strategic management system, the General Manager Matsuhashi decided to personally lead the team to carry out planning and supervise.

"The first priority is product quality. We can sacrifice time and cost, but we can't sacrifice quality. Paper bags are handmade products, and small problems may be inevitable. Generally speaking, customers can accept less than 1%. The standard of Taixing Paper Bag is one-ten thousandth. Some employees says that it is a pity to throw away such a beautiful paper bag, but in order to ensure the quality, the defective product must be discarded. Our slogan is, no defective products can get out of Taixing."

Since then, Taixing Paper Bag has won praise and recognition one by one in the interaction with a large number of European and American customers. Many famous brands have appeared in their customer lists-Hermes, Dior, Chanel, Pandora, Jimmy Choo, Armani...Etc.

A paper bag with a cost of only a few dollars may contain a Hermès bag worth more than 100,000 yuan. "It can be seen that quality is the top priority, and it is not sloppy at all. The senior management of Hermès comes to inspect the production and delivery situation every year. They have been very satisfied with Taixing Paper Bag. We had produced 300 million Hermès paper bags in one year."

How powerful is word of mouth? The General Manager Matsuhashi did not expect that many European and American customers came to the door because they learned of the high standards and strict requirements of Taixing Paper Bag.

“In 2017,Guerlain participated in the Tmall promotion for the first time. People at the French headquarters said that there are only 20 days for 5,000 promotional packages and no tiny mistakes are allowed. In such a ‘hard battle’, only Taixing Paper Bag can guarantee victory. "

In recent years, Taixing Paper Bag have begun to receive gift box packaging orders from old customers. The General Manager Matsuhashi predicts that the business of high-end cosmetics packaging and wine and tea gift box will gradually grow. "We are grateful for the trust of customers, but we must be strong, we don’t require rapid growth, it is enough for us that if gift box packaging can reach 30% of the total business volume. Still with the same spirit, paper bag’s and gift box’s orders should be grasped with both hands, and both hands should be strong."

Of course, the potential development of the Chinese market cannot be underestimated. The Xiaoguan Cha, which was born in 2016 and made "Modern Chinese Tea", has become the main customer of Taixing Paper Bag. BIEM.L.FDLKK，who was established in 2013 and strives to build China's No. 1 golf brand, has also signed a annual contract with Taixing Paper Bag. . . . . . Many high-end Chinese brands such as Lancang Ancient Tea and Diaoyutai have chosen Taixing Paper Bag as their long-term cooperative suppliers.

Just like the tenacious and hard-working athletes on the field, the Taixing Paper Bag team can carry heavy burdens and fight tough battles, which is famous in the industry. At many critical moments, everyone, including management cadres, must play their respective strengths and collective potential, and complete each link of the work in a down-to-earth and meticulous manner. The collective concept and hard-working spirit formed over the past 20 years , shine at this time. The trust of customers are accumulated and precipitated day by day.

The General Manager Matsuhashi requested everyone to learn from the professionalism of the Japanese, one is to abide by the rules, and the other is to do what they say. He urged the team to be a real person and not to commit if you can’t do it. Once you agree to the customer, then no matter how many difficulties you have, you must overcome it yourself and do the best.

Strict self-discipline is an essential quality for athletes. One minute on stage, ten years of work off stage. Suffering from the hardships that ordinary people have never eaten, the General Manager Matsuhashi is not afraid of hardships, but "to be strict with oneself and be lenient to others" requires empathy.

He told the young people of Taixing Paper Bag that they had to stand tall to see far. He gave them opportunities to learn and hone. "I am sending 12 trainees to the Japanese headquarters every year to study. I require them to check what you have gained, and how you can apply what you have learned." Let the younger generation learn more and be more confident, and teach them not afraid of strong players, smiling at setbacks, as the "coach" of this team, the General Manager Matsuhashi never cares about giving.

The athlete’s experience,

Let the General Manager choose the challenge without hesitation,

Also let him take the conviction of victory, calmly enter the battle.

It is the nature of athletes who refuse to admit defeat,

That kind of perseverance rarely found in ordinary people,

Supporting him to face every challenge with confidence,

Lead the team vigorously into every battle,

Sprint to the next corporate Champion.

We are expecting the cooperation with you!

Contact to lydia.gu@txpaperbag.com